The creatives that make up the British fashion industry are summed up in three words: community, diversity, and culture. We're looking at the British Fashion Council's latest campaign: This Is London." The campaign drops in time for London Fashion Week Men's, it's a photo series that shows the ways which we approach menswear.
Speaking on the campaign GQ's Dylan Jones said, "The ‘This Is London’ campaign shines a light on the incredible pool of talent that makes London the creative capital of the world. From rising stars to established names, the campaign features a diverse mix of individuals, celebrating the eccentricity of our capital while illustrating that LFWM is a global platform for innovation and culture."
The photos were shot by London-based photographer Markn, the campaign features all kinds of creatives like Oliver Spencer, David Gandy, Angelo Van Mol (creative director at Band Of Outsiders), Lucien Clarke (professional skater), as well as GQ's very own Dylan Jones, sat alongside CEO of the British Fashion Council Caroline Rush.
